RefleXDAO approached us with a complex positioning challenge. As a pioneering DePIN (Decentralized Physical Infrastructure Network) in the healthcare space, they were developing cutting-edge wearable technology to track autonomic nervous system data for chronic disease prevention.
The core problem: How do you communicate a highly technical healthtech solution that bridges blockchain, biomedical research, and consumer wellness without losing credibility or clarity?
RefleXDAO needed to:
We developed a comprehensive branding strategy centered on “Empowered Health Ownership” – shifting focus from technical complexity to human empowerment.
Instead of leading with blockchain technology, we positioned RefleXDAO as a health data ownership revolution that happens to use blockchain. This reframing made the value proposition immediately tangible for non-crypto audiences while maintaining credibility with the DeFi community.
Our 3D animation approach focused on:
We created a multi-layered messaging framework:
Produced a compelling video pitch combining:
Developed a complete visual ecosystem including:
q&a
do you have questions?
Absolutely! We can work with any CAD files you provide, ensuring an accurate representation of your product. If no CAD files are available, we offer 3D modeling services to create a high-quality model from scratch, tailored to showcase your product’s features and design.
Project timelines vary, but a typical process from initial consultation to final delivery takes about 4-8 weeks, depending on the complexity and feedback rounds. We’ll assign you a Project Manager to prioritize efficient workflows to keep your project on schedule.
We are creatives with a marketing performance approach.
We always start with a deep analysis of the specific goals for each visual, whether it’s to drive awareness, generate sales, or engage existing customers.
We also tailor the product story to fit the channel where it will be used, ensuring the message resonates perfectly on each platform.
If needed, we refine the narrative to match your objectives, making complex products easy to understand, increasing engagement, and driving conversions.
We handle the heavy lifting but keep you involved at key stages, like script approval, storyboard review, and final approvals.
Your feedback is essential to ensure the visuals truly capture your vision and resonate with your audience.
To keep the process efficient and professional, we recommend designating one or max. 2 primary decision-makers for approvals.
This avoids delays and ensures we’re working with feedback that aligns closely with your brand’s objectives.
Our onboarding process is designed to set a strong foundation for a smooth collaboration.
We start with an in-depth consultation to understand your brand, target audience, and specific project goals.
From there, you’ll be assigned a dedicated Project Manager who will guide you through each stage, ensuring clear communication and alignment with your vision.
Together, we’ll outline milestones, review any existing assets (like CAD files if available), and discuss how we can best achieve your desired results.
This collaborative approach ensures that, from day one, we’re set up to create visuals that make an impact.
We start with an in-depth brand analysis to understand your aesthetic, tone, and goals. Every visual element is customized to align with your brand’s identity, ensuring a cohesive and impactful final product.
We use all the Adobe Creative Suite, 3D Blender, Keyshot, C4D and Houdini.
We monitor ROI through views, engagement, leads generated and impact on sales. We also integrate video into lead generation strategies, allowing you to see how many quote requests and qualified leads come in as a result of video content.
We’re confident in our approach, but we also believe in transparency.
We’ll set the KPIs together and if we don’t meet them, we’ll work further for free until we do.
Our Performance Guarantee: We’re so confident in our process that we guarantee we’ll hit the custom customer acquisition goals we define together during our initial strategy phase.
If we don’t achieve these milestones within the agreed-upon timeframe, we’ll keep working for free until we do.
What does this mean for you?
Tailored Strategies: We’ll work closely with you to define what success looks like for you, whether that’s leads, sales, sign-ups, or other key metrics.
Shared Commitment: We’re invested in your success, and our incentives are aligned with achieving your specific goals.
Peace of Mind: You can be confident that you’re investing in a partnership that prioritizes your growth and delivers tangible results.
made by Cuadro | PIVA: IT03104310341
HQ | Via Toscana 45/1 – 43123 Italy
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