B2B Industrial Marketing for Manufacturers: Brand Identity & 3D Technical Videos
Case Study: RM-Technologies Brand Identity Industrial Manufacturing with 3D Explainer Videos
Our collaboration with RM-Technologies, a key player in industrial manufacturing, focused on redefining its brand identity to communicate innovation, precision, and technological leadership. Through a mix of branding, 3D animation, and digital presence, we helped reshape how the market perceives RM-Technologies, leading to exponential business growth.
How We Helped RM-Technologies Evolve:
✅ Brand Strategy & New Market Perception
- Developed a refreshed brand identity that positioned RM-Technologies as a leader in cutting-edge industrial solutions.
- Created a clear brand narrative that resonated with investors, clients, and industry partners.
- Enhanced brand visibility, leading to increased market trust and business opportunities.
✅ 3D Explainer Videos & Technical Animations (SEO Focus: industrial 3D animations, technical explainer videos, pre-production hype videos)
- Produced highly detailed 3D explainer videos showcasing complex industrial processes and technologies.
- Developed technical animations that visualized machinery and workflows with unmatched clarity.
- Created hype animations for concept-stage projects, allowing RM-Technologies to generate interest before prototyping.
✅ Website UX & Digital Branding
- Designed and developed an SEO-optimized website tailored to industrial B2B audiences.
- Integrated high-quality 3D visuals and interactive content, improving user engagement and lead generation.
- Strengthened online presence, making RM-Technologies more discoverable and competitive in its sector.
✅ Marketing & Graphic Assets
- Designed industrial trade fair materials, including brochures and technical whitepapers.
- Created a consistent brand aesthetic, reinforcing trust and industry expertise across all platforms.
q&a
do you have questions?
we have answers
Can you work with our existing CAD files? What if we don’t have any?
Absolutely! We can work with any CAD files you provide, ensuring an accurate representation of your product. If no CAD files are available, we offer 3D modeling services to create a high-quality model from scratch, tailored to showcase your product’s features and design.
How long does it take to produce a video?
Project timelines vary, but a typical process from initial consultation to final delivery takes about 4-8 weeks, depending on the complexity and feedback rounds. We’ll assign you a Project Manager to prioritize efficient workflows to keep your project on schedule.
What’s the difference between your approach and other video or animation studios?
We are creatives with a marketing performance approach.
We always start with a deep analysis of the specific goals for each visual, whether it’s to drive awareness, generate sales, or engage existing customers.
We also tailor the product story to fit the channel where it will be used, ensuring the message resonates perfectly on each platform.
If needed, we refine the narrative to match your objectives, making complex products easy to understand, increasing engagement, and driving conversions.
How involved do I need to be in the process?
We handle the heavy lifting but keep you involved at key stages, like script approval, storyboard review, and final approvals.
Your feedback is essential to ensure the visuals truly capture your vision and resonate with your audience.
To keep the process efficient and professional, we recommend designating one or max. 2 primary decision-makers for approvals.
This avoids delays and ensures we’re working with feedback that aligns closely with your brand’s objectives.
What does the onboarding process look like?
Our onboarding process is designed to set a strong foundation for a smooth collaboration.
We start with an in-depth consultation to understand your brand, target audience, and specific project goals.
From there, you’ll be assigned a dedicated Project Manager who will guide you through each stage, ensuring clear communication and alignment with your vision.
Together, we’ll outline milestones, review any existing assets (like CAD files if available), and discuss how we can best achieve your desired results.
This collaborative approach ensures that, from day one, we’re set up to create visuals that make an impact.
How will you ensure the video fits our brand style?
We start with an in-depth brand analysis to understand your aesthetic, tone, and goals. Every visual element is customized to align with your brand’s identity, ensuring a cohesive and impactful final product.
What softwares do you use?
We use all the Adobe Creative Suite, 3D Blender, Keyshot, C4D and Houdini.
How can I measure the return on investment (ROI) of video marketing?
We monitor ROI through views, engagement, leads generated and impact on sales. We also integrate video into lead generation strategies, allowing you to see how many quote requests and qualified leads come in as a result of video content.
What kind of guarantees do you offer? What if we don't see the results we're hoping for?
We’re confident in our approach, but we also believe in transparency.
We’ll set the KPIs together and if we don’t meet them, we’ll work further for free until we do.
Our Performance Guarantee: We’re so confident in our process that we guarantee we’ll hit the custom customer acquisition goals we define together during our initial strategy phase.
If we don’t achieve these milestones within the agreed-upon timeframe, we’ll keep working for free until we do.
What does this mean for you?
Tailored Strategies: We’ll work closely with you to define what success looks like for you, whether that’s leads, sales, sign-ups, or other key metrics.
Shared Commitment: We’re invested in your success, and our incentives are aligned with achieving your specific goals.
Peace of Mind: You can be confident that you’re investing in a partnership that prioritizes your growth and delivers tangible results.